This Privacy Policy explains what information we collect about you, how we may use it, and the steps we take to ensure that it is kept secure. It also explains your rights and how to contact us. When we say “The Cumulus Club”, “we”, “us” or “our”, we are referring to the particular group businesses that are responsible for processing your data which includes the site & services provided at – the controller - or (according to the context) to the The Cumulus Club service you use. The controller of your data is Runway Media UK Limited, a company registered in England and Wales, under company registration number 13165893.

The words we use in this Privacy Policy have the same meaning as in the The Cumulus Club Account Holder Agreement.

We collect and process data that relates to you (called "personal data") for the purposes of the following Cumulus Club services:

The Cumulus Club Discounts, Savings & Benefits Platform
Unless otherwise indicated, this Privacy Policy applies to each of these services.

What information do we collect?

We collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

Offer claims data includes data you provide concerning a purchase made from a retailer as part of the process of raising and processing and validating a claim on your behalf.

Contact Data includes postcode, address, email address and telephone numbers.
Customer Service Contact Data includes records of your contact with our customer care team, including live chat, telephone conversations, online tickets raised, emails and contacts through any other customer contact channels.
Financial Data includes bank account, PayPal account and payment card including in some cases approved Direct Debit mandates

Identity Data includes first name, last name, username, date of birth, gender or similar identifier.
Marketing and Communications Data includes your preferences for receiving marketing from us and your communication preferences.

Profile Data includes your username and password, purchases or orders made by you, on events allocated to you, your interests, preferences, feedback, reviews and survey responses.

Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access The Cumulus Club to ensure a smooth growing experience.

Transaction Data includes details about The Cumulus Club payments that may be due to you and details of transactions that may give rise to any ongoing subscription payments or refunds.

Usage Data includes information about how you use The Cumulus Club and about the websites that you accessed prior to accessing The Cumulus Club site.

We also collect, use and share Aggregated Data such as statistical or demographic data. Aggregated Data may be derived from your personal data but is put together in an aggregated and anonymous manner (so that your identity and personal data are not accessible) and does not constitute personal data for legal purposes. For example, we may aggregate your Usage and Transaction Data and (a) use it for internal management purposes, and (b) share it with current or prospective retailers. This type of information includes, for example, usage of an Account Holder's verification Method, including the types of product that the individual Account Holder rights to purchases, the value of those purchases and the web, app, in-store or other channels through which the purchases are made.

How is your personal data collected?

We use different methods to collect data from and about you including through:

Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
Create a membership account with The Cumulus Club;
Use a The Cumulus Club Partner;
Request marketing to be sent to you
Enter a competition, promotion or survey; or
Give us some feedback.

Automated technologies or interactions. As you use The Cumulus Club, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data and Usage Data about you if you visit other services employing our cookies.

Third parties or publicly available sources. We may receive personal data about you from various third parties as set out below:

Technical and Usage Data from the following parties:

Analytics providers such as Google;

Affiliate advertising networks that are involved as intermediaries in the process of administering any Cashback-generating transactions such as Affiliate Window, Commission Junction and Performance Horizon; and

Technical monitoring and error reporting service providers that we engage to assist us with our program of continuous monitoring and improvement for The Cumulus Club Services and the gathering of information about faults that may occur, such as New Relic and Papertrail.

Contact, Financial and Transaction Data from:

Providers of technical, payment and delivery services for The Cumulus Club Services such as Stripe, GoCardless & PayPal (for payment transaction);
Retailers from which you have made a purchase;
Affiliate advertising networks;
Online businesses which partner with us to provide commercial services to our Account Holders, such as the validation of a members service provided by The Cumulus Club. To be clear: when we say "Associate" we don't mean that The Cumulus Club is in a formal association or partnership with the other company - our business and the associate's business are entirely separate.

Contact, Marketing and Communications, and Technical Data from businesses through which we carry out, or which assist us to carry out, marketing campaigns addressed to new or existing Account Holders, such as (but not limited to) by means of lead generation campaigns, social media marketing, display advertising and the promotion of the Quidco app.

How do we use your personal data, and what is our legal basis for doing so?

These are the legal bases we have for holding and processing your personal data:

Contract: To enter into or perform a contract with you
Legitimate Interest: For our (or third parties’) legitimate interests, as long as they aren’t overridden by your interests and rights
Consent: Your consent
Obligation: To comply with our legal obligations
And here is how we use your personal data, and our relevant legal basis (Our basis) for doing so:
When you register with us, we obtain your Identity and Contact Data. That Identity and Contact Data may be supplemented over time with other information, such as Transaction Data, and additional or updated Identity and Contact Data. We use this information to maintain your registration with The Cumulus Club and administer our relationship with you. Our basis: Contract.

If you enter into a transaction through The Cumulus Club site or app, or provide us with details of a transaction (such as where you are seeking to obtain a purchase on or through a Cumulus Club Partner or Cumulus Club Reseller), we may use your Identity, Contact, Financial (Identifier Card) and Transaction Data to track your transaction and to receive and process validation. Our basis: Contract and Legitimate Interest (to receive payment of sums owed to us and you).

Where a claim or complaint is raised as to discounts or offer that may be owed, we may use your Identity, Contact, Financial and Transaction Data, as well as relevant Claims Data, to process that claim or complaint. Our basis: Contract and Legitimate Interest (to receive payment of sums owed to us and you).

We will also use Identity and Contact Data, Payment Data and Transaction Data to monitor purchases with the objective of helping to prevent fraud. Our basis: Legitimate Interest (fraud-prevention).

From time to time, you may participate in a survey or provide us with feedback or otherwise engage with us in ways that, in combination with other data we hold, may be included in your Profile Data. In using The Cumulus Club (and other) websites and apps, we and our service providers will also collect Technical and Profile Data. We use and combine Identity, Contact, Profile, Transaction, Financial, Technical, Usage Data and your Marketing and Communications Data to make our products and services, including The Cumulus Club site and app, and the offers and marketing you receive, better and more relevant to you, and to enable us to create content that is more suited to you - and send you more relevant communications. Our basis: Legitimate Interest (marketing our products and services to you and making our products and services more specific to you), Consent (where your consent is necessary).

When you engage with a retailer or a Cumulus Club Associate, you may authorise us to communicate your Identity and Contact Data when you apply to or register with that retailer or The Cumulus Club Associate / Internal brand of Runway Media UK Ltd. Our basis: Consent

You may also consent to a third party - such as a retailer or Cumulus Club Associate - providing us with Transaction Data concerning your purchase from the retailer or Cumulus Club Associate, which we will combine with your Identity, Content and Profile Data, in order to market other goods and services to you. For example, if you have booked a free landing through a Cumulus Club Associate, we may be provided with details of your experience - which we may use to market Fight Training Discount opportunities that we think may interest you. We only do any of this if you have permitted it by giving your consent to the retailer or Cumulus Club Associate. Our basis: Consent.

We use Contact, Technical and Marketing and Communications Data about you that we receive as a result of marketing campaigns addressed to new or existing Account Holders to calculate savings claimed to our businesses that assist in performing the relevant marketing campaign and help us to analyse your use of The Cumulus Club. Our basis: Legitimate Interest (in the marketing, and understanding the use, of The Cumulus Club)

We retain records of our financial transactions and contracts with you in order to maintain adequate accounting records and meet legal requirements. Our basis: Obligation.

We will use your Marketing and Communications Data and Identity and Contact Data to keep you informed of important changes to our relationship with you, such as by notifying you of changes to this Privacy Policy. Our basis: Contract, Obligation and Legitimate Interest (in maintaining a compliant relationship with you).

We use Customer Service Contact Data, and your Identity and Contact Data, to deal with and investigate issues you raise with us, to communicate with you about them and (in the case of Customer Service Contact Data that we pseudonyms for the purpose) to improve The Cumulus Club Services. Our basis: Contract; Legitimate Interest (improving The Cumulus Club services).

We work with online advertising businesses which use small files known as cookies to serve you with advertising that is thought to be relevant to you, based on your previous browsing habits. Gathered data is also used to limit the number of times you see an advertisement and to help measure the effectiveness of the advertising campaign. Our basis: Legitimate Interest (in providing you with advertising appropriate to you from third parties).

We will only use your personal data for the above purposes, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. We may process your personal data without your knowledge or consent where this is required or permitted by law.

How long will we keep your personal data for?

We keep your personal data for as long as is necessary:

for Our basis as specified in this Privacy Policy, and
address relevant legal, tax or accounting requirements, including potential claims by and against us.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorised use or disclosure of that data, the purposes for which we process it, whether we can achieve those purposes through other means, as well as legal, taxation and accounting requirements.

You can request more details of how we apply these criteria by contacting our Information Officer by email at [email protected]

When the need to keep your personal data ends, we either delete or anonymise it.

Whom will we share your personal data with?

We will share your personal data with members of our group of companies that provide services to group members, and to various third parties, but in each case always for the uses referred to above. These third-party businesses are:

Payment and transactional service providers
Advertising service providers, such as Google Ad Manager, providing cookie display advertising on The Cumulus Club and on other sites you visit
Businesses through which we carry out, or which assist us to carry out, marketing campaigns
Retailers, listed at
Businesses we engage to process data on our behalf, including:Web- and app-hosting services
Web site optimisation services
Web site usage services
Email service providers
Mobile push notification services
Data management platform providers
Digital gift card distribution services
Customer relationship management services
Marketing tracking partners
Messaging services
Social media platforms
Online and offline marketing services
Research and profiling services

We may also disclose your personal data to HM Revenue & Customs, regulators and other authorities who legally require us to do so.

We may also share your personal data with others where to do so is mandated by applicable law.

Your Marketing and Communications Data will only be shared with a third party for the purpose of them directly marketing to you where you have consented to that marketing.

If we transfer your personal data outside the United Kingdom to a country that does not provide a similar level of legal protection to that provided by the United Kingdom’s data protection laws, we put in place legally appropriate safeguards to require the protection of your personal data. You can request details of those safeguards by contacting our Information Officer by email at [email protected]

If we sell our business or assets, your personal data may be provided to the prospective purchaser’s advisers with appropriate legal protections and will be passed to the new owners of the business.

How do we keep your data secure?

We have put in place appropriate security measures intended to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have also put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Your legal rights

Under the law, you have the right to:

Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be in a position to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent.

If you wish to exercise any of the rights set out above, please contact our Information Officer by email at [email protected] You will not have to pay a fee to exercise any of your legal rights as specified above. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access the relevant personal data (or to exercise any of your other legal rights). This is a security measure we take to help avoid your personal data being disclosed to a person who has no right to receive it.

We may also contact you to ask you for further information in relation to your request to help speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.


Details of our cookie policy and the cookies used by The Cumulus Club are available here.

Password Security

Access to your Account is password-protected for your privacy and security. While we do our best to protect your personal information you also must protect yourself. What does this mean?

Keep your password or other access information secret.
Ensure no-one else uses The Cumulus Club while your machine is "signed in" to The Cumulus Club site or app.
Make sure you sign out from your Account when not using it.
Ensure that only you have access to the details of your payment account methods, such as Paypal or digital gift card, charitable donation, or bank account, which are intended to be kept secret.

Editing your Account and marketing communication settings

We like to keep in touch with our Account Holders so – where we are permitted to do so – we will use your relevant data to communicate our marketing to you.

Of course we know lots of marketing communications can be annoying, so we try to keep ours to a minimum. However, if you feel you're getting too many or would like more, you can change the settings in your Account at any time. We have a one click unsubscribe policy, and each communication gives you the opportunity to opt-out of receiving similar future communications. You can also review, change or correct your Identity and Contact Data by signing into your Account and going to the settings tab.

Please note there are some (non-marketing) communications that are an integral part of the The Cumulus Club service and cannot be opted-out of. These communications cover, amongst other things, changes to The Cumulus Club service and your transactions with retailers. They can be brought to an end by de-registering your Account.

Relationship with The Cumulus Club Account Holder Agreement

Words we use in this Privacy Policy have the same meaning as in The Cumulus Club Account Holder Agreement.

This Privacy Policy is correct as of 1st March 2021.

Contacting us

We have appointed an Information Officer who is responsible for overseeing questions in relation to this Privacy Policy. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact our Information Officer using the details set out below.

Email address of Information Officer: [email protected]

Postal address of Information Officer: The Information Officer, The Cumulus Club, 3rd Floor, 89-90 Paul Street, London, EC2A 4NE

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so would request that you contact us in the first instance.


The Cumulus Club is a trading name of Runway Media UK Ltd which is registered in England and Wales under Company Number: 13165893 | VAT Registration No: GB 373 2355 01
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